Chao Yu
Chao Yu
Assistant Professor
Integrated Marketing Communication
The Medill School, Northwestern University
My name is Chao Yu. I am currently an assistant professor in the Department of Integrated Marketing Communications at Northwestern University. I received my PhD in Communication from Cornell University.
My name is Chao Yu. I am currently an assistant professor in the Department of Integrated Marketing Communications at Northwestern University. I received my PhD in Communication from Cornell University.
My research focuses on social impacts of new media. I use big data studies to uncover hidden patterns on new media platforms that can create inequalities or biases, as well as identifying policies and strategies to improve them.
My research focuses on social impacts of new media. I use big data studies to uncover hidden patterns on new media platforms that can create inequalities or biases, as well as identifying policies and strategies to improve them.